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Why “Personhood” is the AI Cybersecurity Issue Businesses Need to Address Now

Across the many artificial intelligence (AI) developments confronting businesses today, one of the most pressing issues borrows its vocabulary from a philosophical debate: establishing personhood. In this cybersecurity-specific context, “establishing personhood” means being able to accurately differentiate between legitimate, human users and AI-generated bots – and the urgency around getting it right cannot be overstated. Bad actors, armed with AI tools that create hyper-realistic fake identities, are already exploiting companies’ weakness in this area and turning authentication into the ultimate high-stakes battleground.